PARLUX at HAIR BRASIL 2018: a presence that never goes unnoticed

180419 San Paolo

The famous Italian company always exhibit successfully at this important beauty fair

The 17th edition of Hair Brasil took place last 14th-17th April at the Expo Center Norte of Sao Paolo; one of the most important and popular event in the cosmetics, hair and beauty in South America.

Among the presence of about 700 local and International companies, Parlux, the Italian excellence brand in the high quality professional hairdryers industry, on the Southern American market  for years.

At the great booth organized by Mr Cemel, distributor for Brasil, the wide range of Parlux hair dryers was on show; many hair professionals met there just to test and really touch all the latest Parlux models. Among Parlux aims: concealing and realizing working tools always more performing and easy to handle with the help of modern technologies, such as long-life powerful and extra light motors, ergonomic designs and exclusive devices emitting negative ions to be able to dry hair very quickly, avoiding static electricity and obtain soft and shiny hair.

In addition, to all the above technical features, the Parlux hair dryers are very silent while operating; this fact too helped to let them become the most preferred and sought-after tools by hairdressers all over the world.



In the picture: D.ssa Elisa Parodi (Parlux Deputy General manager together with Mr. Marcelo Ceva – Cemel, Brasil)

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