Ionic & Ceramic

The study and the research of PARLUX is always evolving to improve and renew the potential of its products.

Over the years, modern technology has been introduced, including the most extraordinary IONIC & CERAMIC system, of which the modern hairstylist can't do without. It has improved and quickened the drying of hair, while still preserving the natural hair moisture. This sophisticated system is now an indispensable feature for all the latest PARLUX hairdryers.

The combined effect of ceramic and negative ion charge permits heat to be radiated directly into the hair, without drying out the hair's external structure. This new technology preserves the natural moisture in the hair, making it shinier, softer and healthier.

The drops of water are transformed into micro molecules that are absorbed by the hair, making it shiny, soft and healthy.