Parlux ALYON®, Parlux ARDENT® and Parlux 3200® Plus

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best seller hairdryers at the Salon Look fair in Madrid

The Salon Look, which according to the organizers is the third important beauty, hair & aesthetics trade fair in Europe, is an unmissable appointment for many professionals of the Iberian and International areas.

Its 22nd edition took place at the Madrid Exhibition Hall last 18th- 20th Oct. and registered the attendance of about 400 exhibitors, 1,300 represented trademarks and over 59,000 visitors.

This trade fair is featured by many interesting events: congresses, technical seminars and live shows about the trendiest hair fashion as well as the latest news about make-up, massage, nail care and male grooming services.

During the Salon Look, the best professionals in the beauty industry are awarded with different, important awards as the Look Award, beginning from 2013,  the Make-up Championship Trophy and the Club Figaro Awards which in Spain, result to be some of the most ambitious awards for the best hairstylists in the country.

As usual, the Parlux booth organized by Fama Fabre’, Parlux distributors for Spain,  was an important presence for Parlux fans, customers and new potential users.

For them, testing directly the efficiency and the easy-to-use possibilities of the  Parlux ALYON®, the Parlux 3200® PLUS and for the male hair services, the Parlux ARDENT®,   has been an extraordinary experience.

The Parlux hairdryers, on the market for over 40 years, are, for the hairdressers, who are using the hairdryer every day, many hours per day, the best choice; concept, design, appropriate materials, new motors and inner devices, ionic technology are some of the main technical features allowing to dry female and male hair, well and quickly and express one’s own personal creativity on each customer.

Pictures:  Parlux booth at the Madrid Salon Look 2019: Mr. Paolo Parodi, Parlux CEO (at the centre) together with Messers. Fabre’ senior and junior, Parlux distributors for Spain.


Alyon Ardent

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