Parlux ALYON® hairdryers: quality, design and bright colors at the ISSE trade fair in Long Beach (USA)

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This best seller model offers high technology, safety and originality and is suitable for any hair salon

The nine colored versions of the Parlux ALYON® hairdryer make a swirl of colors that characterized the Parlux booth organized by Turbo Power Inc. - Parlux distributor for the United States - at the ISSE (International Salon & Spa Expo) of Long Beach in California, held last January 25th-27th at the local Convention & Entertainment Center.

A highly expected event attended by industry professionals working at their own hair salons, the best beauty centers, beauty farms and spas in California and beyond, who, in addition to discovering the new products for their individual professional types, were able to attend - as often happens on these occasions - at workshops and seminars, live shows and specific thematic conferences.

In the hair & beauty section, the Parlux booth and its Parlux ALYON®, technological and innovative hairdryers, were showed off alongside the most prestigious brands in the hairstyling world and were a “must to be” stopping place for all hairdressers who love to work with ultra professional, modern and reliable tools in any working situation.

Thanks to their technical features, these “Made in Italy” tools present ultra light and very powerful motors (K-Advance® Plus), they offer design and ergonomics, optimal balance, Eco-Friendly production and new, exclusive inner devices. Among the technical features which hairdressers mostly appreciate and made the Parlux ALYON® a real best seller in its category, there is the “Air Ionizer Tech” (ionic technology) allowing for very quick, efficient hair dryings and the Hair Free system (patent pending). This special device placed on the hairdryer air intake catches and collects the hair, keeping the device clean and more efficient, assuring efficiency and operability over time.

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