#WEAREPARLUX: first hair fashion show for Parlux, the well known Italian quality professional hairdryer producer

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In Turin, during the YOU HAIR & Beauty show a nice presentation of the most loved Parlux hairdryers presented on the market over the past years.

On Sunday, November 20th, AT THE PALA ALPITOUR, Turin, in the midst of an organised hair-fashion event,  for the first time in the history of PARLUX, the well known Milanese company,  a show, the first one organised  by Parlux was presented on stage at the  Pala Alpitour in Turin, to  point out the great importance of this Italian trademark in the professional hair  industry.

PARLUX cooperating with the artistic group Orea Malia’ and their leader, Marco Montanari, presented a special show proposing nine different hairstyles, accomplished by using  nine different PARLUX dryers put on the market over the past years (from 1978 up until now)

Professional hairdryers which aimed at and  succeeded  in the past and also at the present time,  in improving  and making hairdressers work much easier.

On seeing these hairdryers operating, many hairdressers present were able to see and admire some historical older models such as the Superturbo 1500, the Lampofon of 1982, the Airforce 1500 and the Extreme 5000 as well as the most recent and popular ones used  by many hair salons: the Parlux 2800, Parlux 3500, Parlux 3800 and the 2016 new hairdryer  the Parlux ADVANCE®:  evolution of the most used and loved tools used by many hair salons; high technology and quality at the service of the modern hairdresser.

Music, lights, show-case and  above all, efficient and reliable professional products.  Features that have been sought after and appreciated by millions of hairdressers all over the world making this “Made in Italy” icon brand a must for all and help make all those who use it feel part of a great family:  WEAREPARLUX

At the You Hair & Beauty show 2016, PARLUX  also organised a booth where professionals could test and buy their preferred Parlux dryers.

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