The 15th edition of the German exhibition confirmed to be a big European kermesse fully celebrating the hairstyling world.
On March 30th-31th, at the Düsseldorf Fair, industry operators, distributors and aspiring future hairstylists, hair fashion enthusiasts coming from all the German regions and from various European countries discovered brand new products and the mosttrendy hair fashion trends.
The big Parlux booth organized by Fripack, distributor for Germany, presented the most modern and technologically advanced Parlux hairdryer, Parlux ALYON®, receiveing great success and visits of many old and new Parlux fans.
The technical features of this model were appreciated by all of them, especially by professionals of the industry because Parlux products – as a company slogan says – “probably are the best professional hairdryers in the world”.
Power and lightweight – thanks to a new powerful and extra light motor – very good balance, ideal sizes, long-life, new devices as the HFS (Hair Free System – which collects the hair keeping the tool clean and more efficient) and the Air Ionizer Tech (which emits negative ions allowing for very quick dryings and healthy, soft, shiny hair)
As proof that even the best hairstylists prefer to work with top-of-the-range hairdryers, many of the famous hairstylist who animated the numerous live hair fashion shows during Top Hair Düsseldorf used only Parlux hairdryers on the platform.