An occasion for leisure and cultural growth for all participants
The capital town of Portugal, Lisbon, its monuments and main important places of interest, was the destination of the Parlux 2017 incentive trip; a journey which generally takes place every other year and unites the best Italian Parlux distributors for a nice friendly and entertaining week-end.
A unique occasion for all Parlux Italian dealers to meet up with each other again, to know, listen to and exchange opinions of their businesses and successes over the last years, related to their region, where they distribute Parlux products.
In addition, the journey this year was a special one due to the 40th anniversary of Parlux; much gratitude to a trademark which has become, over the years, an icon quality symbol among professional hairdryers in the professional hair world.
Praise to the staff and above all to the founder, Mr. Paolo Parodi, successful leader of the company which is now a top brand the world over in its category together with his daughter, Elisa Parodi, who is now helping him lead the company.
The mild climate, the special Lisbon architecture and its many different districts - among them, the old Parque das Nações,- its Castle and the famous Oceanario, situated in a floating ship, excursion to the city of Sintra and its Medieval Royal Palace, a short stop at Cabo de Roca - a steep cliff overlooking the Ocean, the westernmost point in Europe –, the visit to the picturesque villages of Cascais and Estoril, greatly impressed and pleased all participants who will always remember this Parlux journey with joy and excitement.