The brand new Parlux ADVANCE®, “enchants” Portoguese professionals

Presented for the first time to the Portuguese market

Presented for the first time to the Portuguese market, on the occasion of the 20^th edition of Expocosmetica, - the most important annual trade fair devoted to hair, beauty and cosmetics – the brand new PARLUX hairdryer, the Parlux ADVANCE^®, aroused a lot of interest by visitors and registered an important success in sales!

Very powerful and lightweight thanks to its new concept motor K-ADVANCE^®, this model has a longer life span (2500 working hours) and has a modern, practical design as well as a better air flow (83 m³/h).

It has a Ceramic & Ionic device and silencer; its switches are “SOFT” for better comfort for use and added a very interesting note, its front body is “anti-heating” for the benefit of those hairdressers who are used to creating hairstyles handling the dryer by the front-body of the tool.

At the PARLUX booth, organized by the PARLUX distributor for Portugal, Messrs. Ricki Parodi, two hairstylists: Didier, living and working in Paris and Francesco, from Novara (Italy): showed and performed their own hairstyles using the new Parlux ADVANCE^® model showing the real, extreme quick drying and easy-to-manage advantages of this hairdryer.