PARLUX, the important Italian brand at the Moscow BeautyDayPro

IMG 0243

For Russian hairdressers and not only, two intense days of training and updating

A unique event, very important for the hairstyling industry in Russia,  took place in Moscow from 3th to 4th December and registered the attendance of many hairdressers as well as the most important brands in the world of international hairdressing.

A two-day event entirely dedicated to professional and theoretical updating of hairdressers, with a rich program of events: seminars, live shows, specific congresses, dedicated master classes, - almost a real university for hairstylists, colorists and salon owners - eager to deepen and update specific skills in the field.

Over 70 product and accessory brands intended for professional use, were present at this event, followed also in streaming with webinars and live broadcasts, very much followed even by those who could not participate directly.

Parlux, the well-known Italian brand already particularly appreciated and used in Russian salons, could not miss this event; many seminar shows with practical hairstyling and fashion trend show demonstrations were made exclusively with a Parlux hair dryer, mostly the Parlux ALYON®, the most modern and technologically advanced model in its range.

The Parlux professional hair dryers are chosen by professionals in the industry for their specific technical and technological peculiarities that have always been studied, to improve the work of hairdressers all over the world, and allow them to best express their skills and creativity.

leave a comment