The famous London trade Exhibition, Salon International, took place again this year at the EXCEL Exhibition Centre on 10th - 12th October and as in the past, drew a great number of people operating in the professional Hair and Beauty industry.
The famous British company, Hair Tools, was present at this important show and being the British Distributor for Parlux, the famous Italian Hairdryer Company, had on show the full range of Parlux hairdryers. The hairdryer that caught the attention of all was the new Parlux 385 PowerLight® LightGold model exhibited in such a way that people could hold and try it in order to discover its many important qualities such as :- Extreme power due to its new K-Lamination motor, Modern design and perfect balance, Lightweight, ideal size created for every-day hairdressing needs.
The eco-friendly philosophy and materials from which they are made, Technical features that help in making the work of hairdressers more accurate and less demanding.
Mr. Mattia Esposito, Chief Styling Artist and Director of the well-known Tony and Guy Academy in London took great delight in using the Parlux 385 PowerLight® hairdryer when presenting his latest hair trends during many different live shows at Salon International.
This year, Parlux was once again an important sponsor for the 33rd Edition of The Alternative Hair Show, held at The Royal Albert Hall on the 11th of October, a show organised by Tony Rizzo in favour of Leukaemia and Lymphoma Research During this show, many famous international hairdressers, displayed their hairstyling talents using Parlux hairdryers thus confirming the fact that Parlux is indeed an icon in todays's hairdressing world.