PARLUX AT THE NEW YORK INTERNATIONAL BEAUTY SHOW

During the latest edition of the most important U.S. Beauty World trade exibition, IBS show, which took place in New York at the Javits Convention Center from 8th to 10th March 2015, Parlux couldn’t help but attend, being a renowned Italian trademark known and appreciated above all for their quality professional hairdryers.

Above the big Parlux booth, an advertising slogan caught the attention of many visitors : “ The power to perfom professionally”.

In fact, only using the technical performances of the Parlux hairdryers, it is possible to realize perfect, professional, hairstyles.

These “made in Italy” dryers represent only the best for American hairstylists who wish to express their professional creativity and styling art.