The famous International Beauty Show in New York, an important yearly appointment for the beauty world community was held in April at the Javits Convention Center.
For PARLUX this is always an important opportunity to meet with U.S. customers and to present all their professional tools and above all their new products.
At the Parlux booth organized by the U.S. distributor, Turbo Power, there was on show a wide variety of PARLUX hairdryers, from the model Parlux 3200 Compact and Ceramic & Ionic to the latest Parlux 385 PowerLight®".
This new dryer is different from the other Parlux models because, although still having the well-known Parlux technical features (ideal size created for the hairdresser need, good balance, ergonomic design, Eco Friendly features), it is much lighter and more powerful thanks to the new light-weight K-Lamination motor, a MUST for hairdressers who use hairdryers at work all day long.
A famous U.S. hairstylist, working with the new Parlux 385 PowerLight®, during IBS live shows at the Parlux booth, said he was very satisfied with all PARLUX hairdryers, and especially with this new one because it is well-balanced, extra light, really powerful and allows for quick drying.