PARLUX at the Beauty Fair show 2018 in Brazil

Schermata 2018-10-03 alle 15.32.04

The new Parlux ALYON® resulted to be the most admired and aspired tool by hairdressers.

The 14th edition of the annual event that in Brazil fully celebrates the beauty world took place on Sept. 8th-9th-10-11th at the Expo Center Norte in Sao Paolo.

With 500 exhibitor booths, more that 1000 international trademarks of different industry branches – from beauty to cosmetics and hairdressing – about 180 thousand visitors, Beauty Fair is doubtless a very important showcase for producers, distributors and exhibitors interested in developing their business in the South American markets.

As usual, Parlux exhibited its wide range of products in a big booth organized by Messrs. Cemel, distributor for Brasil, and took advantage of this unmissable opportunity to officially present its new 2018 hairdryer Parlux ALYON®

An extraordinary modern and ultra technological working tool for hairdressers and not only, featuring an innovative motor, that is powerful and very light (K Advance Plus®) which assures very quick and effective dryings. In addition, it presents two new special systems to obtain even more reliable performances: the new device HFS, or Hair Free system (patent pending), that catches the hair leaving the hairdryer clean and the essential Air Ionizer Tech, a device emitting negative ions to assure soft and bright hair on any hairstyle.

At the Parlux booth, some Brazilian hairstylists also showed how to use this modern hairdryer through practical demonstrations and tests, while a Parlux corner was crowded with Parlux fans, customers and visitors, who took nice selfies holding the new tool in their favourite coloured version (this model is available in 8 different colours). The pictures taken were then posted on the most popular Brazilian social networks.

leave a comment