A brief overview
The famous Italian brand PARLUX is always present at the most important International hairdressing events!
They recently took part at the Premiere Orlando, an International Beauty Event which took place in Florida from 3rd to 5th June.
This trade exhibition which is attended every year by more than 50 thousand professionals of the hair world, was the perfect setting for the first presentation, to the US market of the very new Parlux ADVANCE® hairdryer.
This professional tool which is particularly powerful and light, was soon appreciated by the American and foreign visitors thanks to its technical features, specifically created for professional use.
Among these, the very new K-ADVANCE® motor (2.200 Watt) that assures high performance; 2.500 working hours, an air flow of 83 m3/h as well as an anti-heating front body and SOFT, redesigned switches for a better grip and easy to use handling.
PARLUX never misses the Salon International (one of the most important trade exhibitions in the hair world) and the ‘Alternative Hair Show’ the well- known charity event in the hairdressing world where donations are devoted to the Leukaemia Fund Research, which will take place next October in London.
For the fourth time round, PARLUX will be the only Italian sponsor at this famous charity event; this underlines the fact once again that PARLUX takes great pride in supporting this social and charitable organisation.