PARLUX among the sponsors of the Alternative Hair show 2017

The London event celebrated this year its 35th edition

This famous Charity Event, first created and organised by Tony and Maggie Rizzo 34 years ago to support “Fighting Leukaemia” – Leukaemia patients, especially children – reached its 35^th edition this year thus proving to be one of the most important events in the hairdressing world.

“Utopia” the hair show performed this year on October 15^th at the London Royal Albert Hall presenting many new artistic hair creations and styles proposed by many of the most world famous hairdressers   once again took the public by storm.

PARLUX, the International well-known brand, synonym of professional quality hairdryers, was the unique Italian sponsor among many others, confirming once more their aim in supporting charitable organisations

The new Parlux ADVANCE^® hairdryer presented on this occasion with a video demonstration while in use, in the hands of hairstylists both backstage and on stage, resulted to be up to their best expectations allowing them to express their creativity at its best.