Parlux ALYON hair dryers at the Intercharm exhibition in MOSCOW

IMG 0326

Efficient and versatile appliances for any hair beauty salon worldwide

An unusual and artistic booth featured last October, the Parlux presence at the InterCHARM fair, held at the Crocus Expo center in Moscow from 23th to 26th October 2019.

The theme that the artist wanted to propose, adorning the walls of the stand itself, was to represent creativity and that sort of artistic vein that every hairdresser basically owns and expresses by making his hairstyles. Certainly, personal flair and creativity but also and obviously, hair-care products, efficient and quality equipment/accessories that can make any hairstyle "an artwork" really special.

Parlux hair dryers, for example, a reference brand for over forty years on the international market, are the ideal allies of the most qualified professionals in the hairstyling world, thanks to their specific technical features, specifically designed for professional use.

The Parlux ALYON® model in particular, presented at INTERCHARM Moscow, is a real concentration of technology at the hairdresser's service; powerful and very light, (innovative K-ADVANCE PLUS® motor) well balanced and with ideal measurements, long-life (3000 hours!), includes two exclusive systems that allow perfect and very fast drying: the Air Ionizer Tech, (ionic technology) or a device that emits negative ions - now essential for getting shiny and soft hair - and the HFS (Hair Free System) that catches and keeps hair during operation making the hair dryer efficient and clean for a long time.

At this edition of Intercharm several Parlux ALYON® hairdryers in the different colors available (as many as 9 different colored versions available) were on display, ready for a quick on-site handling test; the tests carried out by visitors have met their expectations, especially with regard to the real power and lightness of this ultra-professional model, strictly "Made in Italy".



leave a comment