Many journalists and influencers joined the event organized by Parlux at the eclectic hair salon Orea Malià in Milan.
A few days before the opening of the most important world fair in the beauty industry, Cosmoprof Worldwide Bologna, Parlux organized a preview event at the hair salon Orea Malià in Via Marghera in Milan, a unique and special occasion to present to the communication operators the news 2019 of Parlux, also through special beauty sessions realized with the help of the Parlux hairdryers.
Parlux ALYON®, a colourful concentration of power and perfection both for professional and personal dryings, was presented in the new jade colour, the trendy nuance with a thousand of shades that Parlux fans and not only like very much.
Parlux 3200® PLUS model is the technological restyling of the historic best seller Parlux 3200®. This technical-stylistic review will be able to fully satisfy the most demanding professionals thanks to the 1.900 watt power associated with a new air intake concept assuring for less noise while offering more power and quicker dryings.
Moreover, participants in the event had the occasion to try “Shootenstyle”, the new virtual reality game in which the protagonist is Parlux ALYON®.
Let’s meet at Cosmoprof in Bologna!