Parlux ADVANCE® was voted the best hairdryer by over 10.000 Italian hairdressers
On October 23rd, at the “On Hair Milan Edition”, the first edition of the’ HAIR PRODUCTS AWARD’ (the first Italian Award devoted to professional hair products chosen by hairdressers and consumers) took place in Milan.
It was created with the patronage of Cosmetica Italia, Camera Italiana dell’ Acconciatura and Cosmoprof Worldwide and organized by BeautyBit with the cooperation of the magazine Estetica and the website Parrucchierando.
During the past months, more than 10.000 hairstylists voted a list of professional products, thus indicating the winner of the ‘HAIR PRODUCTS AWARD.’
Parlux ADVANCE®, the brand new technological PARLUX hairdryer won the first Award! (watch the video!)
From now on, this new hairdryer, winner of the HPA, will be easily recognized by professionals and their customers thanks to the specific logo “prime position” which is going to indicate the preference expressed by Italian users
A special THANK YOU to all hairdressers who voted and awarded PARLUX with this success. Most of you have been faithful Parlux fans for many years and even today still choose this unsurpassed brand which is the synonym of quality and reliability in professional hairdryers.