On this occasion too, the Italian company was again the protagonist, presenting their latest 2016 hairdryer
This famous U.S. City famous for entertainment and gambling, hosted the 14th edition of Cosmoprof North America; an exceptional showcase for the beauty and hair industry where more than 1100 exhibitors from all over the world took part.
On this occasion, a large number of American visitors and not only, discovered many new different products pertaining to many industry sections, from traditional aesthetics to ecological cosmetics, to the hair world (hair fashion trends and new hair styles) and to hair products and accessories)
PARLUX, the famous Italian brand, already very appreciated by U.S. hairstylists, successfully presented their new 2016 product: the Parlux ADVANCE® hairdryer. A perfect combination of technology and innovation: (The new K-ADVANCE® motor which assures 2500 working hours and exceptional power) allowing hairdressers to obtain very quick and sought after hair-styles.
This new dryer is extremely light and comfortable to use, has an anti-heating frontal body together with SOFT switches for a better grip and use in the hand of the hairdresser.
Eco-Friendly materials and Ionic & Ceramic technology complete this new, futuristic hairdryer created in order to be the ideal perfect working companion for all successful hairstylists.
For all these reasons, at Cosmoprof North America 2016, the PARLUX booth specifically presented this new hairdryer in its many different coloured versions, (in particular the “ICE” version), soon becoming the destination of many already Parlux fans and of many other new, potential ones.