On the occasion of the interCHARM fair held in Kiev from Sept 20th to 22nd, PARLUX came up with yet another interesting program.
Their Ukraine distributor, Messrs. Desko, through a good communication program, invited many professional hairdressers, who, on buying a PARLUX product, could take part in an organized lottery, giving them the chance of winning some topPARLUX products.
The PARLUX booth was one of the most crowded ones, due to the live presentations of their latest products held by Fulvio Furcas, a well-known Italian Hairstylist.
The Melody silencer (an incredible device that can be used on any Parlux hairdryer) and the professional “made in Italy” Parlux 3800 Eco Friendly, the green and white versions, caught the attention of the visitors, thanks to their good quality features, already appreciated by many salons and for the possibility of answering some questions about the world of PARLUX and on eventually winning some interesting prizes.
The public took an active part in this initiative, clearly demonstrating their knowledge and appreciation of all PARLUX products, old and new; quite an interesting way of catching people’s professional attention at trade exhibitions.