Paris: MONDIAL COIFFURE BEAUTE ’2019

The Parlux ALYON hair dryer at the top of the hairdressers' preferences

From September 14th to 16th, at the Porte de Versailles exhibition center, a new edition of the Mondial Coiffure Beauté, the International fair that involves all those working in the aesthetics, beauty, hair worlds has been staged. 'Hairstyle and make-up’ and of course, to the producers and distributors of the best brands symbol of the industry fields mentioned.

Among them, for the beauty & hair industry,  Parlux exhibited the wide range of its latest hair dryers, primarily the Parlux ALYON® and Parlux 3200® PLUS, models, product innovation 2019:  in its large stand in the center of the exhibition area, organized by the French distributor, Jacques Seban. These latest generation professional hair dryers, therefore technologically advanced able to meet the professional needs of any hairdresser.

Power and lightness, ideal design and measurements, excellent easy to handle possibility, balance and durability, together with new, exclusive devices such as the Air Ionizer Tech (for the now indispensable ion technology) and HFS (Hair Free system - patent pending - hair capture system) characterize these hair dryers.

The attention of visitors to the Parlux stand was further stimulated by the presence of a nice initiative: a video game, whose theme was the choice of a Parlux ALYON® hair dryer in its multiple colors, allowing the player to compete and win, a real sample of this exceptional hair dryer.

Result: more than satisfied public, both for the better known peculiarities of the Parlux hair dryers both for the unusual opportunity for fun and possible winnings.