The 3rd edition of the Cosmobeauty in Barcelona was held last 6th-7th-8th April at the exhibition center of the Catalan city.
A rather young event in the Hair & Beauty world in the Spanish and international Panorama that Parlux could not miss to complete its already extensive annual exhibition program.
At the booth of its distributor for Spain, Messrs. Fama Fabré, Parlux officially presented to the Spanish public the news of 2019, the already best seller model Parlux ALYON® in the new version jade colour, a trendy nuance very appreciated by the public and which is added to the other 8 colour versions: yellow, pink, coral, green, turquoise, bronze, matt graphite and matt black.
The most modern Parlux hairdryer will cheer up any hair salon with an explosion of vibrant colours. It is a concentrate of technology at the service of the hairdresser's work.
It is in fact a technologically advanced professional hairdryer that presents a new powerful and very light motor (2,250 Watt for a long life -3,000 hours) which includes special and exclusive devices, such as the HFS system (Hair Free System – Patent Pending, a device that collects the hair guaranteeing much cleaning of the tool and more efficiency over time) and the Air Ionizer Tech (negative ion emitter, that is indispensable because it eliminates static electricity from the hair and makes it soft and shiny).
Professionals visiting the fair were able to test the effectiveness of drying and easy to use possibility of this hairdryer, as well as enjoying some practical hairstyling demonstrations realized with the Parlux hairdryers.