Parlux hairdryers conquer visitors of IBS 2018 trade fair in New York
The famous Italian PARLUX hairdryers are always wanted and appreciated in the U.S.
The last edition (no. 101!) of the International Beauty Show, one of the most important beauty trade fair in the U.S., took place at the “Javit Centre” in New York, from 10th to the 12th of March 2018.
The huge exhibition stand at the centre of the fair area has been organized by the Parlux distributor for U.S. Turbo Power, that presented the great range of the famous “Made in Italy” products.
The new technologies developed during the years by Parlux Research Lab brought the company to present to the international market more and more efficient and effective professional hairdryers.
Long-lasting motors, light and powerful, ergonomic and practical design, exclusive devices such as “Air Ionizer Tech” that allows very quick dryings, with optimization of the negative ions emission that eliminates static electricity leaving hair soft and shiny.
These hairdryers, well known to the US professionals thanks to their technical and professional qualities, distinguish themselves from their competitors not only because of the innovative motors, the quickness and the efficiency during drying and styling (all essential features in order to improve hairdressers’ work), but also because of the many colour versions that match very well with any personal taste and with any kind of furniture in hair salons.