COSMOPROF NORTH AMERICA took place at the Mandalay Bay Convention Center in Las Vegas on July 15-16 and 17, 2025. As usual, the 22nd edition of the US show featured the Parlux booth, which, through its local distributor Turbo Power, showcased all the latest hair dryers from the renowned Italian manufacturer. These models are particularly popular with hair professionals, including in the US, thanks to their design and technologically advanced, strictly "made in Italy" features, which have distinguished Parlux hair dryers for many years.
Among the most sought-after best sellers and already present in many salons in the States, Parlux Alyon ® , Parlux Digitalyon ® , Parlux Ethos ® , will also be joined by the brand new Parlux Elysium ®, officially presented in Las Vegas.
This is a modern professional mini hairdryer, compact and lightweight but with a larger, latest-generation mini digital motor that offers optimal balance and ergonomics for effective and extremely fast drying - therefore offering even more interesting performance for hair & beauty professionals.
Equipped with 3 speeds and 3 temperatures that allow you to select up to 9 heat combinations to adapt the drying to every type of need, furthermore its memory function allows you to find the last setting used the next time you turn it on. Its Air Ionizer Tech technology Ensures shiny, soft hair. Its patented STC (Special Twisting Cable) allows the user exceptional freedom of movement. Supplied with three nozzles (SLIM, AirFusion wide, AirFusion narrow), it can become the ideal companion for any hairdresser to fully express their creativity both in the salon and on the platform.
At Cosmoprof North America, in addition to the dedicated stands of the most internationally renowned brands, the new products and services of new brands were visible in specific areas, such as those called Discover Beauty and Beauty Vanities, and these too attracted keen interest from visitors.
In the photo: Dr. Elisa Parodi, general manager of Parlux, together with Parlux distributor for the United States, Damiano Petruccelli of Turbo Power.
