During the Milan Fashion Week, it proved to be a success for hairstylists, fashion addicts and journalists.
The first edition of this unique Milanese event conceived by Gabriella Chiarappa fashion manager of "Le Salon de la Mode" in cooperation with the Vogue Hairdressers salon of C.so Buenos Aires, Milan, took place last September 18th at this elegant Milanese hair salon and registered the attendance of many exponents of the beauty-hair style and fashion as well as specialized journalism worlds, fashion bloggers and influencers. Obviously, the object "hair dryer " has been the celebrated protagonist of the party.
What else could be the best hairdryer, if not the Parlux ALYON, the latest generation, technologically advanced hair dryer, most loved by hairdressers? All the workstations in the Vogue Parrucchieri hair salon, the location where this event was held, are in fact equipped with Parlux ALYON hair dryers, a model that is used daily by all hairstylist.
Parlux, a “made in Italy” brand, the industry leader was the partner official of the event and has adorned the location of the 1st “Phon Party” with its colorful hairdryers and various promotional materials.
Guests, by personal invitation only, make nice selfies with Parlux, while the most original hairstyle created by HeLLeR Gratitude, hairstylist and influencer with more than 30 thousand followers on Instagram was rewarded with a beautiful jade-colored PARLUX ALYON, (nuance of the year 2019).
Dj set with lounge music and the presence of qualified guests in the world of the Milan’s fashion and journalism like the famous Irene Pivetti, have completed this truly glamorous evening.