For anyone working in the hairdressing world, attending Salon International at the ExCel exhibition centre in London is an unmissable annual event and also a great celebration for exhibitors who can show the public the best of their latest innovations for the hair-care world, but also and above all, for visitors. In fact, the practical demonstrations on the use of some trichological products, services and professional accessories, as well as the live hair fashion shows of some of the most famous hair designers of the moment, always arouse great interest among the many visitors.
The stand of has achieved great success inside the large London exhibition pavilion Parlux, ( organised by Hair Tools – distributor for the United Kingdom), a brand synonymous with quality professional hairdryers, “Made In Italy”, well-known and appreciated in Great Britain as well as throughout the world.
In particular, the hair dryers Parlux ALYON ® and Parlux 3200 ® Plus offer the professional in the sector, excellent guarantees of safety and reliability, combined with technology that is always up to date. In fact, using a hairdryer every day for many hours a day necessarily means having a well-balanced, technologically advanced product with new exclusive technical features. As in the case of the Parlux ALYON ® which has the new Air Ionizer Tech technology, (ionic & Ceramic technology) and the HFS, ( or Hair Free System - hair capture system ) and it is also an Eco-Friendly appliance. The new Parlux Alyon is light but extremely powerful, it also allows very fast and quality drying. and it is also an Eco-Friendly appliance.
The presence of Parlux at this event was even more incisive and evident this year because the Milanese company was among the main sponsors of the Alternative Hair Show, which in 2019 for the first time took place right at the ICC Auditorium, inside the fair district. The international charity event par excellence in the hairdressing world, created several years ago by Tony and Maggie Rizzo in favor of “Fighting Leukemia” to support children affected by Leukemia and their families, always linked to Salon International, instead of taking place as usual, at the historic Royal Albert Hall in London, found space inside ExCel.
Spectacular hair show with stylistic performances by some of the most famous hairstylists from different countries of the world. The increased participation of the public has also allowed this time an interesting fundraising in support of the Foundation which, in addition to Great Britain, also operates in Ethiopia and Cameroon. Parlux, she was happy to contribute charitably to this cause, as she has always been sensitive and committed to supporting some other socially beneficial projects.
