Interesting participation of Parlux at the German exhibition Top Hair 2025, held on 29-30 March in the halls of the Düsseldorf Messe.
This event, scheduled since 2006, confirms itself as one of the most important in the sector in Europe; this year it registered more than 25 thousand professional visitors with the presence of 440 different well-known brands for the hair, nail abd cosmetics sectors, and exhibitors from 24 different nations.
The hair fashion shows of the most famous hair designers, always on the programme, as well as the trendiest laboratories, workshops and training courses in current hairstyling, attract a large number of professionals.
Parlux Ethos ® hair dryers made a fine show of themselves at the Fripac stand - Parlux distributor for Germany - and have attracted the attention of numerous German and European operators because of their technical features which are well suited to those who use hairdryers professionally and for many hours a day.
The Parlux Ethos® hairdryer , with a classic and elegant design , features a new professional digital motor to achieve exceptional performance and reliability. Lightness, ideal power (2300 watts), robustness, optimal ergonomics and balance, a new patented swivel cable “ STC – Special Twisting Cable” for unprecedented freedom of movement and more comfortable and efficient cable management during use. Its digital interface with 3 speeds and 3 temperatures allows the selection of 9 different combinations for fast, personalized and creative drying. Furthermore, thanks to the memory function, the next time you turn it on you can find the last setting used, in order to further speed up your work. The proven Air Ionizer Tech technology (emission of negative ions) neutralizes static electricity and makes hair soft, silky, shiny and free from frizz, while the HFS – Hair Free System catches the hair keeping the motor and mechanical parts of the appliance free and cleaner.
The seven available colours (matt white, fuchsia, lilac, galaxy blue, copper, titanium, black) and all the features highlighted above have also generated active interest in the Parlux Ethos ® hairdryer on this occasion from new and experienced users of Parlux products in Germany and beyond.
