An unmissable event for the entire hair&beauty sector
From 14 to 16 September, a new edition of Mondial Coiffure Beauté took place at the Porte de Versailles exhibition centre, the international fair that features all those who work and revolve around the world of aesthetics, beauty, hairdressing, make-up and obviously, the producers and distributors of the best brands that symbolise the individual sectors mentioned.
Among them, for the beauty & hair sector, Parlux which in its large stand in the centre of the exhibition area, created by the French distributor Jacques Seban, displayed the vast range of its latest hairdryers, first and foremost the models Parlux ALYON ® And Parlux 3200 ® PLUS , new product 2019: latest-generation professional hair dryers, therefore technologically advanced that meet the professional needs of any hairdresser. Power and lightness, ideal design and size, excellent handling, balance and durability, together with new, exclusive devices such as the Air Ionizer Tech (for the now indispensable ionic technology) and the HFS (Hair Free system – patent pending - hair capture system) characterize these hair dryers.
The attention of the visitors heading to the Parlux stand was further stimulated by the presence of a nice initiative: a video game, whose theme was the choice of a hair dryer. Parlux ALYON ® in its many colors, allowed the player to compete and win, a true example of this exceptional hairdryer.
Result: a more than satisfied public, both for the peculiarities of Parlux hair dryers in this way, better known, and for the unusual playful opportunity and possible winning.
