The Parlux ADVANCE®, new commemorative Matt Blue version and the Parlux Melody Silencer resulted in being the most appreciated products.
LOOK 2017, the most important trade fair in the hair & beauty industry in Poland, every year unites together in Poznan, professionals of the beauty and aesthetics worlds of their country and the countries nearby.
A great event which registers the attendance of the most internationally known and prestigious companies in the industry and which is for professionals, the occasion to assist many live shows and to participate in a national hairstyling competition.
PARLUX, the prestigious well-known Italian brand producing high quality professional hairdryers, presented their wide range of very colourful hairdryers at the booth organized by Messrs. Sed Fryz, Parlux distributor for Poland.
On this occasion, their exhibition area was devoted to the 40th anniversary of Parlux.
Parlux in fact, is an Italian company founded in 1977 whose products totally “Made in Italy” are now distributed to more than 60 countries all over the world.
The special edition “Matt Blue 40 years” of their Parlux ADVANCE® hairdryer presented in Poznan is the commemorative product for this important goal and will be available only up until the end of December 2017.
Beside being an exceptional professional tool offering very good performance (power, lightweight, ergonomic design, good balance, less noise) this model could also be a collection piece, witness of the quality of a brand which during the past 40 years has made history in the field of professional hairdryers.