The event, organized by the Canadian Allied Beauty Association, took place at the Metro Toronto Convention Centre and was, as usual, the reference event for all operators in the world of beauty and in particular hairstyling in North America.
For hairdressers, therefore, an intense two days, full of training moments and comparison, in the company of some of the most famous Canadian hairstylists, members of the national professional association.
Parlux, esteemed Italian brand for quality hair dryers, presented its wide range of products, among which the most recent and innovative model stood out Parlux ADVANCE ® , available in ten different colours.
A technologically advanced, lightweight and very powerful device which, thanks to the use of a new generation engine K-ADVANCE, allows for effective and extremely fast drying. A special Ionic&Ceramic device, ergonomic design, excellent balance and silence, as well as an anti-heating front body complete this exceptional work tool for hairdressers that has already become a best seller in salons around the world.
At the stand of the distributors, NP Group and Pearlon Beauty Supply, the possibility of testing it directly on poupettes and interesting live shows of hair fashion presentation. A special thanks to the Revlon Canada team that during their performances always used hair dryers Parlux ADVANCE ® , both on the platform and backstage.
Also highly appreciated by the Canadian public is the Parlux Melody Silencer, the innovative silencer designed and produced by the Italian company which, mounted on any hair dryer Parlux, ensures a reduction of over 40% of the noise of the hairdryer in operation; salons can thus become quieter and more “liveable” for the hearing well-being of both operators and customers.
