A best seller tool for Eastern Europe professionals in the hairdressing field
As in the past, great enthusiasm for the Parlux hairdryers presented at Moscow on the occasion of the 24th edition of Intercharm Professional.
The big Russian trade exhibition which took place at the Moscow Crocus Expo from 25th to 28th October registered an attendance of 1200 exhibitors coming from 37 different countries; The presence of many Italian exhibitors in different branches of the beauty industry was well noted.
Regarding hair products in particular, Parlux, the appreciated Italian brand, synonym of professional hairdryers, presented their new valued hairdryer model Parlux ADVANCE® in its different colourful versions at the booth organised by Messrs. Galser, the Parlux distributor for Russia.
A special presentation was devoted to the “Matt Blue 40 years” limited edition, because in 2017 Parlux celebrates the first 40 years of business and therefore will be available only up until Dec. 31st of this year.
Many live hair fashion shows carried out by Italian hair designer Fulvio Furcas with the help of the Parlux ADVANCE® together with or without the Melody Silencer took place during the four exhibition days; hairdressers coming from different Russian regions as well as from the main Eastern countries were very enthusiastic while watching these shows..
Great interest was shown for this hairdryer which allows for easy and quick working time in creating successful and unique hairstyles.
Power and light weight (above all thanks to the new K-ADVANCE® motor) very good balance, ergonomic design, anti-heating frontal body, etc. are some of the main features that professionals want to find in their daily working companion in order to be able to express their creativity at its best.