Quick, perfect and professional hairstyles can only be achieved with hairdryers like Parlux ADVANCE®!
There were approximately 25 thousand visitors to the In Beauty fair, held at the Meo Arena in Lisbon (Portugal) from 21 to 23 October 2017.
The most important trade fair event in southern Portugal saw the attendance of national and international professionals and operators from various sectors (both in the hairdressing and beauty fields) in search of the latest hair fashion trends and new products to improve and update their respective professions.
An essential accessory in hair salons is undoubtedly the hair dryer and the professional hair dryer of the future is certainly a Parlux! The one presented in grand style on this occasion by the distributor for Portugal, RP Moda by Ricki Parodi, was the Parlux ADVANCE ®, in the matt blue version.
For this specific model, which ensures effective and very fast drying ( thanks to its new motor K ADVANCE ® , powerful and extremely light and with the innovative Ionic & Ceramic system ) a truly new color only for 2017, which joins the other nine already available.
This special celebratory edition “Matte Blue” with the 40 years Parlux logo, in fact recalls the first 40 years of activity of the Italian company.