The most important and crowded Canadian trade exhibition in the Hair and Beauty industry is organized by ABA every year (Allied Beauty Association, which is active since 1934 and that groups all professionals of hair and beauty categories) and was recently held at the Toronto Metro convention Centre last April 14th-15th.
With about 400 booths, 150 exhibitors, training courses, conferences, hairstyle competitions, nail care and men’s hair fashion, “Reveal in Beauty” is the event that professionals cannot miss to keep up-top-dated and discover all the news to daily improve their professions.
Parlux professional hairdryers have been meeting the needs of Canadian customers for many years, especially the latest model Parlux ALYON®, which on this occasion was well represented at the booth of NP Group, Parlux distributor for Ontario in Canada. Different coloured samples of this hairdryer were available to visitors.
They could handle it and verify its power, lightweight and easy to use possibilities thanks to the innovative motor K-ADVANCE PLUS® with an ideal power of 2250 watt which extends its life up to 3000 hours, a new variable geometry heating element and two new inner devices such as the HFS (Hair Free System – patent pending) which collects the hair and dust keeping the tool cleaner and more efficient and the “Air Ionize Tech” which emits negative ions, now essential to obtain soft, shiny hair and very quick dryings.
Thanks to all these specific technical details, the Parlux ALYON® have been the most used tools during the different hair fashion shows scheduled during this two days event.