In particular, the Parlux ALYON® model is at the top of the preferences.
The German event, now in its 15th edition, has reconfirmed itself as a great European event to celebrate the world of hairstyling in all its aspects.
Industry professionals, distributors of hairdressing products, established hairdressers and aspiring future hair stylists, fashion and hair care enthusiasts from all over Germany and various European countries met at the Düsseldorf trade fair on 30-31 March to discover all the latest news in the sector and the latest fashion trends.
The large stand organized by Fripack, Parlux distributor for Germany, presented the most modern and technologically advanced hair dryer of the Italian brand, Parlux ALYON ® , achieving considerable success and recording visits from numerous new customers and others already loyal to Parlux products.
Everyone, and especially professionals in the sector, particularly appreciate the technical features of this hairdryer which, like other Parlux products and as the company slogan says, “it is probably one of the best professional hair dryers in the world” .
Power and lightness – thanks to a new powerful and ultra-light engine – easy handling, excellent balance and ideal size, durability, innovative devices such as the HFS “hair capture” system ( Hair Free System – patent pending, a device that retains and collects hair , ensuring a cleaner and more efficient appliance ) and the Air Ionizer Tech (negative ion emitter for quick drying and healthy, shiny and soft hair) .
To demonstrate that even the best hairstylists prefer to work with top-of-the-range hairdryers, many of the famous hairstylists who animated the numerous live hair fashion shows during Top Hair Düsseldorf used only hairdryers on the stage. Parlux.
