The Hair & Beauty Show, the megahair event (hair cosmetics, accessories, furniture and tools for hair salons as well as live shows and demonstrations on the latest hairstyles and trends) which took place last weekend at Frankfurt, encountered great success partly due to the presence of the World Hairdressing Championship organized by OMC, absent from the German Fairfor 14 years.
This International appointment was a meeting point for about 1300 participants coming from 50 different countries to compete and obtain recognition in various hairstyling categories.
It was very interesting to see that almost all competitors coming from Russia, China, Poland, Germany, Norway, USA and Italy (just to mention some) competed and exhibited their new hairstyles, working exclusively with Parlux hairdryers ranging from models Parlux 3200, Parlux 3800, Parlux 3500 and the latest Parlux 385 PowerLight®, with and without the Parlux Melody Silencer.
Why are these well-known “made in Italy” hairdryers the most-used dryers at International hairdressing competitions ? For sure the new powerful, lightweight K-Lamination motor together with the lightweight, ergonomic grip, easy managing and quick-drying features are basic, useful and sought-after components that hairdressers depend on, especially during competitions.
PARLUX is considered the most appreciated hairdryer brand on the market used both by well-known international hairstylists as well as up-and-coming young talented hairstylists of the future !