The Parlux ALYON® and Parlux ADVANCE® hair dryers at the Beauty World Middle East 2018

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High technology and “Made in Italy” quality to the service of the Middle East professionals.

Parlux attended the 23rd edition of BeautyWorld, hold in Dubai from May 8th to 10th, one of the most qualified international appointments in the beauty industry in the Middle East, with 1700 exhibitors coming from 62 countries.

By the booth of Messrs. Nazih Trading, Parlux distributor for the Middle East, great presentation and testing possibilities of the brand new professional hair dryers Parlux ALYON®, much more powerful, lightweight and long-life,   featured by a new motor, K -Advance Plus® and by innovative systems, coming from advanced technological studies applied to the hair dryer: the ionic technology “Air Ionizer Tech” (with an excellent negative ions emissions for quick drying and shiny, soft and healthy hair)  and the “hair-catching system” HFS (Hair Free System – patent pending), an innovative system that catches and keeps the hair keeping the hair dryer cleaner and more efficient over time.

Important presentation for the Parlux ADVANCE® hair dryers too; the previous model of the Parlux ALYON® is not less efficient, professional and reliable (it is very light and powerful,  ergonomic and practical and it is already a best seller present by the best world hair salons).

All Parlux hair dryers can be equipped by the Melody Silencer, an essential accessory created by the Italian company aimed to obtain a more silent operating hair dryer to grant an additional good opportunity for any hair salons: using a more silent hair dryer for many hours a day, means pleasantly live one’s own hair salons as well as easily talking with customers and protect their and one’s own hear health.

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