The 8th edition of the Beauty Fair, the fifth most important world trade exhibition which was held in Sao Paolo on 8-9-10th September, highlighted the predominance of PARLUX hairdryers as being the most important tool for all successful salons South America.
This Italian brand is becoming more and more quoted and popular in Brazil thanks to the publication of product reviews in the main trade and women magazines as well as the presentation and sales of these items on the main shopping online web sites.
This also happens in Colombia too, where at the 11th edition of the exhibition Salud&Belleza, held in Bogotá last August, PARLUX hairdryers were the most used by hairstylists working in the many live shows planned during this exhibition as well as that performed by the well-known Italian- Venezuelan stylist Adriano Nepa who demonstrated his hairstyling techniques using the Parlux 3800 Eco Friendly hairdryer.
The technical features of the PARLUX hairdryers, especially those of the latest model (powerful motor, quick and perfect drying, silencer, light-weight and good balance, ceramic and ionic system and last, but not least, produced with recycling materials and with minimalist packaging - all together Eco-friendly !) best represent therefore the needs of South American hairdressers.