PARLUX: important brand for Asian markets too
Cosmoprof Asia 2011, the 16th edition of one of the most important beauty exhibitions held at the Hong Kong exhibition Centre on Nov. 9-11, had a very successful outcome regarding the exhibitors and the number of visitors, many coming from Western countries.
Many European companies, leaders of different fields in the hair industry, attended this show in order to consolidate their trade relations with Asian and foreign partners.
Parlux and their Chinese importer, Joyful Queen Trading caught the attention of many hairstylists presenting their wide range of hairdryers, created in Italy and distributed in more than 60 foreign countries, including China.
Parlux has, for many years, been fighting an intense battle against the counterfeiting of their products, many of them produced in Eastern countries.
On this occasion, many of the well-known Parlux hairdryers were on display: Parlux 2800, Parlux 3200 C&I, the new eco-friendly series Parlux 3800 and Parlux 3800 Flower and last but not least, the new unique product of 2011, the Melody silencer. This is an extraordinary accessory which when attached to any Parlux hairdryer really does reduce the noise of the working hairdryer by 40%, a function which was immediately noted and appreciated by Asian hairdressers.