The Parlux products are desired professional tools throughout Latin American countries
On 28th-29th-30th October in Mexico City, at the Banamex Exhibition centre took place the most important Central and Latin America trade show in the cosmetics, aesthetics and hair industry.
With more than 800 booths and about 80 thousand visitors during three exhibition days, Beauty Expo Show Mexico represents every year the ideal meeting point for all professionals in the beauty industry coming from the main Mexican cities and nearby countries.
As usual, several educational courses and workshops, fashion hair shows as well as live demonstrations at some of the exhibitors’ booths took place during those days keeping this event very crowded.
This happened also at the Parlux booth, where the “leit motiv” was the new hairdryer Parlux ALYON® – the very colourful samples on show and available for direct tests – some hairstyle techniques and hair fashion trends were demonstrated by some of the most known Mexican hairstylists.
This new professional hairdryer stands out for its power, its lightweight and long-life (2250 Watt and 3000 hours) and for two new technological features: the Air Ionizer Tech (a device which emits negative ions to obtain shiny and soft hair) and the HFS or Hair Free System (a brand new system which catches and collects the hair while operating for a more effective and cleaner tool).
What distinguished this Parlux attendance at the Expo Beauty Show Mexico 2018 was the awarding of a prestigious Award, delivered on Oct. 29th during an official ceremony, to the D.ssa Elisa Parodi, Parlux Vice General Manager.
This Award has been given every year (this was the 6th edition) to the International trademarks and their products which help to improve any beauty job and professions.
This additional Parlux Award, which has been added to other different ones obtained during the years in other countries, confirms again the quality and effectiveness of the Parlux tools on the market for over 40 years and that they are very appreciated features all over the world by professionals and not only.