IMG 1909

The Italian company was at the commercial area of this important event, where it presented its latest professional hairdryer.

For two intense days, Bologna has been once again, the hair world capital town hosting an important event, attended and followed by many hairdressers.

30 different styling teams alternated on the stage of a big theatre presenting their best hair creations inspired to the ‘60s. All of them competed to become “the Best Italian Hairdresser”.

In the exhibition area, the main Companies in the industry showed their best new products, accessories, services to the exclusive professional use.

Parlux, reference brand in the high quality professional hairdryers range couldn’t miss this Italian appointment and presented their wide product range especially their best- seller hairdryer, the Parlux ADVANCE® model in its different colourful versions.

Modern, ergonomic design, very good balance, Ionic&Ceramic System, extreme power and lightweight thanks to a new K ADVANCE® motor, are some of the most appreciated, technical features of this hairdryer.

A special window was devoted to the Parlux ADVANCE® “Matt Blue” limited edition created to celebrate the first 40 years of Parlux (the company was created in 1977) which is available only up until December 2017. 

There are only a few weeks left to order it and afterwards, use it proudly in salon.

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