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This year too, the well-known Italian company was a sponsor of the famous London event

For all the professionals of the hairstyling world, the Alternative Hair show has  become a “must to be at” event among the international hair events in programme this year, especially because it is a charity event created and organized, for many years now,  by Tony and Maggie Rizzo.

In 2016, the aim of the event,  “Fighting Leukaemia” reached its 24th edition and continues supporting Leukaemia sufferers, in particular children and their families.

 “Odissey”,  the title of the big show held last October 16th at the London Royal Albert Hall, impressed the public and presented the most artistic and creative hairstyles created by the most famous and renowned hairstylists from all over the world.

For the fifth year running, the internationally well-known brand, PARLUX synonymous of high quality professional hairdryers, was again, a sponsor of this event, confirming once more their aim in supporting charitable organizations.

Without a doubt,  the new Parlux ADVANCE® hairdryers presented at this edition of the Alternative Hair Show through a captivating video and whilst  operating in the hands of the hair stylists working on stage,  deeply impressed the public as they are regarded as modern, high technological products, indispensable  tools to best express one’s own creativity.

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