HB 02

The review of the event

Hair Brazil 2016, the most important beauty world trade fair in Brazil was held last April at the San Paolo Expo Center Norte; it represents a not to be missed event by all professional people working in the beauty, hair and spa industries.

During this 15th exhibition edition, thousands were the  visitors looking for new fashion trends, innovative products and services proposed by the most important national and international trademarks in the industry.

PARLUX, the famous Italian brand, synonym of quality dryers in the professional hairdressers world, presented on this occasion, the wide range of hairdryers, especially the model Parlux 385 PowerLight® in the very trendy coloured version, LightGold.

Latin – American hairdressers appreciated it very much, not only for its colour; but its many technical features.

First of all, its power and lightweight, thanks to its K-Lamination motor, to its ergonomic design, the Eco-Friendly materials with which it is produced and last but not least, the Ceramic & Ionic device inside the dryer, which allows for soft and shiny hair.

The PARLUX booth at “Hair Brasil” was very crowded; besides having the possibility of handling and testing Parlux dryers, visitors could also buy them directly and... a new  opportunity... take a nice snapshot in a small “social corner”  which was then posted on  Instagram and the main social networks, always very active in Brazil.

The Brazilian public were very interested and pleased to follow the interview organised  by the TV Channel of the well-known specialized magazine Cabelos & Cia where Miss Elisa Parodi, Deputy General Manager of Parlux, Italy, pointed out the incredible importance of PARLUX as the preferred reference trademark in the Professional Hairdressing field in Brazil as well as in other Latin American countries.

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