It results to be the preferred one among professionals and non professionals.
Drying hair in the best and quickest way? Now it is possible; using a high quality tool that is also trendy and can be used both in hair salons and at home.
This is the thought of many of the visitors at the Beauty World Middle East Fair which was held in Dubai from May 14th to 16th.
The 21st edition of this trade exhibition registered an increasing number of visitors and European exhibitors.
The Parlux booth organised on this occasion by the distributor for the Emirates, Nazih Group was very crowded also thanks to the presentation of the most modern Parlux hairdryer, the PARLUX ADVANCE®, latest model of the famous Italian producer.
Its innovative motor, K-Advance® extremely powerful and light, allows for very quick and efficacious drying, its modern and ergonomic design, its brilliant colourful versions make it the perfect tool both to be used in hair salons and at home. When realizing your own hairstyle, you always want to use a high quality product.
The revolutionary accessory Melody Silencer was particularly appreciated by the professionals of those countries. This new product in fact, mounted on any Parlux hairdryer model, reduces 47% of the noise of the dryer when in use, allowing for a more silent tool.
The efficiency of the hairdryer, with or without the Parlux Melody Silencer, could be tested directly at the booth, where a Work-Station was at the complete disposal of hairdressers. There, they could quickly achieve their own different whether it be simple or elaborated hairstyle with the help of their preferred Parlux tool.