PARLUX 385 POWERLIGHT®: the favourite hairdryer in South America, too!

Parlux, the famous Italian brand in the professional hairdressing field being always aware of the many International Hair and Beauty Shows that take place in the world, was again present at two important events held in Colombia and Brasil.

 

'Belleza y Salud', the 14th edition, was held in Bogotà on 19-23 August, and the Parlux distributor for Colombia, 'Beauty Accessories', had on display the new colourful Parlux hairdryers especially the Parlux 385 PowerLight® LightGold which caught the interest and attention of many of the 50,000 visitors at this show.

 

The same in Brasil at the 'Beauty Fair' in San Paolo held at the San Paolo Expo Center Norte from 5-8 September, one of the most important events in the country for professionals working in the hair, beauty and cosmetics field, where once again, Parlux hairdryers were on display at the stand of 'Cemel', the Parlux Distributor for Brasil.

 

Cemel presented the new Parlux 385 PowerLight® LightGold model together with the Parlux Melody Silencer, an incredible accessory which when attached to the hairdryer (all Parlux models), helps to reduce of 47% the everyday working noise in hair salons.