PARIS, MCB 2018: great success for the Parlux ALYON® hairdryer

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The Mondial Coiffure Beauté, one of the most important events in the hair world, took place last 8th-9th-10th September in the French capital town.

The Mondiale Coiffure Beauté, excellence beauty show devoted to hairdressers and beauty professionals, successfully took place at the Porte de Versailles exhibition centre and caught the attention of many professionals.  They could attend to different trendy hair fashion live shows as well as those regarding new products and accessories.

Among the exhibitors there were the most prestigious and well known trademarks in the hair & beauty industry: in the trichology, cosmetics, aesthetics and male beauty fields.

The exhibition booths were very crowded, especially those where some brand new products were presented and where some of the most famous French hairstylists proposed their own personal hair collections.

Particularly, at the big booth organized by Jacques Seban, Parlux distributor for France, the new Parlux hair dryer 2018, Parlux Alyon®, was officially presented. Testing proofs and practical demonstrations as well as some short feminine hair fashion, afro and barber shows allowed the visitors to appreciate all its special technical features: design, ergonomic shape, lightweight and the new powerful motor K-ADVANCE PLUS® that with its 2250 Watt and increased long-life (up to 3000 hours) allows for a very uniform and constant temperature. The essential negative ions device “Air IonizerTech” eliminates the static electricity and permits to quickly achieve perfect dryings with soft and shiny hair.

In addition, the new HFS (Hair Free System), the internal device (Patent Pending) placed on the hairdryer air intake that collects the hair, leaving he hairdryer cleaner, efficient and on operation over time.

In short, the salons wishing to be always up-to-date cannot miss this modern and technological professional hairdryer.


Pictures: The Parlux booth- at the Mondiale Coiffure Beauté 201: Miss Elisa Parodi (deputy general manager Parlux) and M. Gerard Chabert (Jacques Seban)

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