LONDON: Parlux protagonist at the Salon International and at the Alternative Hair Show 2013
At the London’s Salon International, the most important trade show for the hair world, - for it is the place where new trendy hairstyles are generally created and where novelty products are presented for the first time - the Parlux 385 PowerLight® hairdryer got a great success and became soon a sold out product by the booth of Messrs. Hair Tools, Parlux distributor in Great Britain.
Haidressers visiting the show, many of them already Parlux customers, some others new potential ones advised by their collogues, on this occasion, wanted to test directly this new, modern, extremely light and power hairdryer.Positively impressed by its efficaciousness, they bought it in bulk both for its technical, professional features , both for their colored versions, whose orange and bright pink samples resulted the most requested.
Among these buyers, three free tickets for the 31st Alternative Hair show night were raffled and obviously met their great satisfaction.
As known, for the second following year, the famous Italian company was again, the unique Italian sponsor of that prestigious charity show in favour of the Leaukaemia and Lymphoma Research, organized by Tony Rizzo since 1983.
Parlux confirms therefore their commitment to continue their Eco-Friendly philosophy and to donate to charitable organizations.