For Parlux and their famous professional hairdryers, “Made in Italy”, an additional international showcase
“Always one step ahead” is the slogan of Cosmoprof North America, the American version of the world known Cosmoprof Italy held in Bologna since 1967.
This three day event devoted to all branches of the beauty world which is organized by Bologna Fiere in cooperation with The Professional Beauty Association took place at the Mandalay Bay Convention Center in Las Vegas.
The main protagonists were the most prestigious and famous brands in the industry and their innovative products in the cosmetics, aesthetics, hair, nails accessories and furniture fields.
Parlux, the internationally known brand for high quality professional hairdryers totally “made in Italy” didn’t miss this appointment presenting their wide range of their Parlux ADVANCE® hairdryers.
Parlux, which is “always one step ahead” creating and manufacturing professional, advanced products for intensive use in hairdressing salons, attends the most International trade fairs worldwide.
These important events are always a wonderful opportunity to present new products to the market and to keep in touch with International customers.
On this occasion, great emphasis was given to the 40th anniversary of PARLUX
During the year 2017 they are selling in fact their best-seller hairdryer model, Parlux ADVANCE® in the “Matt Blue” colour with logo 40 years; a commemorative, limited version which celebrates the 40th anniversary of Parlux and will only be available up until 31st December 2017.