The products of this famous Italian brand have been distributed for 30 years
During the 16th edition of this well-known beauty fair, one of the most important in Brazil, held at the Expo Beauty Centre in Sao Paolo on April 21st-24th, the official presentation of the new Parlux ADVANCE®hair dryer was received with great enthusiasm and encountered great success.
This new Italian dryer soon received much appreciation from the professionals visiting the Parlux booth organized by Messrs. Beauty TOP, distributors for Brazil, who, on this occasion, celebrated their 30th year of activity anniversary.
A good occasion to remember also another important anniversary: that of Parlux celebrating its 40th year of activity (founded in 1977.)
What better way to remember these important goals? To present a brand new professional hairdryer, technologically advanced, created to improve the everyday job of hairstylists
The Parlux ADVANCE® deeply satisfies all professional needs offering very good performance; thanks to its brand new K-Advance® motor, very light and extremely powerful which allows for very quick and efficacious drying, Ionic & Ceramic device, modern ergonomic design, very good balance, Eco-Friendly production materials and low noise while operating.
The Parlux booth represented a compulsory stop for many Hair Brazil visitors; there, they could test this dryer on the spot and share experiences of Parlux products with some of the best known Brazilian hairstylists.
Some of them were the protagonists of a big poster on show at the exhibition area; snapshots taken at their own salons and reproduced with them using their favourite Parlux hairdryer model; the preferred Italian hairdryer brand in use for the last 30 years.