Cosmoprof Asia 2018

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As usual, great interest for the wide range of Parlux products and incredible success of the new 2018 hairdryer Alyon

The reference trade show for cosmetics, beauty salons, spa, perfurmery and hair industries in the Eastern and Pacific areas is without doubt Cosmoprof Asia.

The 23rd edition took place at the Hong Kong Convention & Exhibition Centre on 14-16 th November. According to the organizers, it was a record edition which accounted for about 85 thousand visitors and more than 3000 exhibitors coming from 53 different countries in the world.

A real successful one, both for visitors looking for the newest products and services and for exhibitors who presented their products and were able to be in direct contact with specialized professionals working in this part of the world.

Parlux, the Italian quality brand specialized in the production of professional hairdryers, is always present at this “must be” event. This year the big Parlux booth organized by Renovo Essentials, distributor for China and Hong Kong, featured the presentation of their new Parlux ALYON® hairdryer.

An innovative, ultra-professional, very powerful hairdryer (2.250 Watt), lightweight and long-life span (up to 3.000 hours – thanks to the new K-ADVANCE Plus® motor) and  by two inner technological devices which makes it a unique tool: the HFS system (Hair Free system – patent pending) which captures the hair while operating leaving the hairdryer more efficient and cleaner; the Air Ionizer Tech system which emits negative ions and allows you for quick drying resulting in bright and soft hair.

The technical features of the Parlux hairdryers are especially appreciated by the Asian hairstylists, because they satisfy all hairdrying and styling needs even when dealing with difficult hair.

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