COSMOPROF ASIA 2017: Parlux ADVANCE® was the most loved professional hairdryer!
This modern hairdryer has become a best seller also in Asian countries
Last 15th. 16th. 17th November, the Hong Kong Convention & Exhibition Centre hosted the 2017 edition of Cosmoprof Asia, the most important exhibition in the Beauty & Hair industry in the Asia-Pacific area. This event registered a big number of professional visitors and exhibitors coming from many different Asian countries, and also a high presence of European and especially Italian exhibitors was quite relevant.
PARLUX, the Italian brand that’s very appreciated for its quality professional hairdryers, was to be seen thanks to a big, elegant booth where many colourful versions of the Parlux ADVANCE ® dryer were on show.
This well- known and best- seller model of Parlux is a concentrate of technology at the service of all hairdressers; its new K- ADVANCE® motor assures extraordinary power and is lightweight while allowing for perfect, quick hair drying as well as large creative hairstyling possibilities.
The importance of this innovation captured the interest of the local press, and the magazine DISCONNECT published a dedicated to editorial.